Project Description

OVERVIEW

OVERVIEW

I started working at The Milford Drive-In Theater in the Summer of 2015. My current main job regarding the Drive-In is to create a unique

INNOVATION

INNOVATION

My primary goal was to increase revenue by increasing ticket and food sales and grow the customer base while keeping prior customers


INCREASING ONLINE TICKET SALES

To increase online ticket sales I redesigned the website with this key goal in mind. Through simplifying the process to redirect customers to the buy tickets page and displaying information in easier to comprehend formats, online ticket sales increased by over 60%.

Online Ticket Sales Before Website Redesign- 15%
Online Ticket Sales After Website Redesign 85%+


INCREASING FOOD SALES

To increase food sales I created an advertisement which is played before the movie starts that showcases the vast majority of the concession menu. Additionally, I recently started a program that gives customers a free popcorn if they spend $20 at the concession stand and have signed up for our texting list. Due to this implementation the average concession transaction increased by $0.39.

To increase food sales I created an advertisement which is played before the movie starts that showcases the vast majority of the concession menu. Additionally, I recently started a program that gives customers a free popcorn if they spend $20 at the concession stand and have signed up for our texting list. Due to this implementation the average concession transaction increased by $0.39.


TEXTING LIST PROMOTION

BEFORE PROMOTION

$1083

AFTER PROMOTION

$1122


ACQUIRING AND RETAINING CUSTOMERS

To acquire and retain new customers I answered thousands of questions and inquiries through Facebook Messenger. Since January 2020 I read and processed messages from over 2,400 people. Additionally to reengage customers I designed and ran several promotions such as give-aways, photo contests, and partnering with local companies to offer unique experiences.

Socially, to continually engage and grow the customer base I posted on Facebook, Instagram, Twitter, and created a texting list which gained over 1000 members in the first two weeks.

0K+
Unique Facebook Messenger Conversations

STATISTICS

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Google Searches From May – August 2020
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Views On Website Since May 2020
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Unique Website Visitors Since May 2020
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Facebook Page Likes
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Instagram Followers
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Texting List Members Since August 2020

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